Postcards 2017-10-19T06:24:20+00:00
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Creative. Immediate. Tangible.

Postcard marketing is a powerful, affordable avenue earning the attention of thousands of members every day.
Here’s why:

  • Crowded email inboxes have made direct mail more effective than ever.
  • As a proven channel for building awareness, postcards enhance your brand.
  • Recent tech and creative advances have improved response rates.
  • They’re affordable and easy to create. Try one of our Gallery items or our DesignOnline tools.

Best Uses for Postcard Marketing

  • Timely reminders and save-the-date messaging increase traffic for events and loan sales.
  • Niche mailings to targeted lists (i.e. addresses closest to your branch or member who don’t already have a debit card) can lower your postage costs.
  • Sending recipients to a website landing page for further information simplifies tracking.

3 Tips for Effective Postcards

  1. Limit your message to one main message with light supporting copy.
  2. For the most effective response, do not include more than one call-to-action.
  3. For even higher response rates, offer a small giveaway. It does not have to break your budget. Tip sheets, financial guides and premiums are great ways to reward respondents.