Creative. Immediate. Tangible.
Postcard marketing is a powerful, affordable avenue earning the attention of thousands of members every day.
- Crowded email inboxes have made direct mail more effective than ever.
- As a proven channel for building awareness, postcards enhance your brand.
- Recent tech and creative advances have improved response rates.
- They’re affordable and easy to create. Try one of our Gallery items or our DesignOnline tools.
Best Uses for Postcard Marketing
- Timely reminders and save-the-date messaging increase traffic for events and loan sales.
- Niche mailings to targeted lists (i.e. addresses closest to your branch or member who don’t already have a debit card) can lower your postage costs.
- Sending recipients to a website landing page for further information simplifies tracking.
3 Tips for Effective Postcards
- Limit your message to one main message with light supporting copy.
- For the most effective response, do not include more than one call-to-action.
- For even higher response rates, offer a small giveaway. It does not have to break your budget. Tip sheets, financial guides and premiums are great ways to reward respondents.