Creative. Affordable. Practical.
One way mailers offer a great hybrid of the benefits of postcards and letters. Here’s why:
- Crowded email inboxes have made direct mail more effective than ever.
- A folded 2-panel layout offers more space (and privacy) than a postcard.
- With no envelope or inserts, the cost is lower than a direct mail letter.
Best Uses for One Way Mailers
- Loan sale promotions – plenty of room for required terms and disclosures
- Savings promotions – inside panels can be used to personalize and customize the offer
- Programs requiring complex instructions or member-specific data
3 Tips for Effective One-Way Mailers
Use all panels (even the mailing panel) to clearly convey your message.
Use the inside panels for sensitive or personalized information.
Include and highlight a clear, simple call-to-action.