Compelling. Immediate. Tangible.

Postcard marketing is a powerful, affordable avenue earning the attention of thousands of members every day.
Here’s why:

  • Crowded email inboxes have made direct mail more effective than ever.
  • As a proven channel for building awareness, postcards enhance your brand.
  • Recent tech and creative advances have improved response rates.
  • They’re affordable and easy to create.

Best Uses for Postcard Marketing

  • Timely reminders and save-the-date messaging increase traffic for events and loan sales.
  • Niche mailings to targeted lists can lower your postage costs.
    • Example: addresses closest to your branch
    • Example: members who are paying off their auto loan
  • Sending recipients to a website landing page enhances your tracking options.
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3 Tips for Effective Postcards

  • Limit your content to one main message with light supporting copy.

  • For the most effective response, do not include more than one call-to-action.

  • For even higher response rates, offer a small giveaway. Budget-friendly tip sheets, financial guides and premiums are great ways to reward respondents.