Compelling. Immediate. Tangible.
Postcard marketing is a powerful, affordable avenue earning the attention of thousands of members every day.
Here’s why:
- Crowded email inboxes have made direct mail more effective than ever.
- As a proven channel for building awareness, postcards enhance your brand.
- Recent tech and creative advances have improved response rates.
- They’re affordable and easy to create.
Best Uses for Postcard Marketing
- Timely reminders and save-the-date messaging increase traffic for events and loan sales.
- Niche mailings to targeted lists can lower your postage costs.
- Example: addresses closest to your branch
- Example: members who are paying off their auto loan
- Sending recipients to a website landing page enhances your tracking options.
3 Tips for Effective Postcards
Limit your content to one main message with light supporting copy.
For the most effective response, do not include more than one call-to-action.
For even higher response rates, offer a small giveaway. Budget-friendly tip sheets, financial guides and premiums are great ways to reward respondents.